Part One

Part Two

• One website that immediately came to mind for "Clickable Elements Are Not Obvious" is a university website. I feel like most university homepages are often confusing and hard to navigate. The example I chose is the University of Texas at Dallas. You would think the orange underline is just a title, but when you hover over it, the text turns orange, indicating to the user that it is a clickable element.
  
  UTDallas Homepage
  
  
• Just like creating a story, you need an idea or a main component to focus on and build from. You can't randomly add things that don't match or evoke the same feelings, it will be confusing and difficult to follow. A story format helps you move from the beginning to the end, with ideas in the middle, guiding the flow. It helps you stay organized and makes your website or story more engaging.
  
  
• I believe headings or subtitles should always aim to grab the viewer's attention. People often judge content by its cover, and what catches their eye first is usually the title. Titles should be bold, powerful, and eye-catching. Captions can be optional but should be simple. They provide brief, straightforward summaries of each section, so they need to be concise yet attention-grabbing. As for paragraphs or longer text, they should be easy to read and straightforward. Once viewers are drawn in by the title, it's better to keep the text simple to maintain their attention. Avoid using overly decorative fonts, as they can be overwhelming or hard to read.
  
  Birdcall Wesbite

Part Three

• Problem: How can I make viewers explore my website and stay interested in reading or engaging with its content?
• Audience: People who are interested in or enjoy exploring new foods.
• Competition: Competing with other restaurant websites by making my website more eye-catching and appealing to the audience.
• Key Messages: Our website is better and easier to use compared to other restaurant websites.
• Call to Actiion: Make sure the website is easy to use or navigate and aesthetically pleasing to the viewers.
• How to Measure Success: The number of viewers who choose your website.